About
5+ years of experience in global technology companies and a marketing agency. Responsible for developing the Taiwanese market from the ground up for an app with 500 million+ global users. My strength is managing account relationships, designing business strategies, and driving corporate growth through data analysis. Excel in communication across international and cross-functional teams, ensuring smooth alignment and collaboration.
Performance
Highlights
10+
Industries
+386%
ROI
​
+40%
Client Satisfaction
+600%
Sales Piepline
+247%
User Engagement
Professional Skills Summary
Technical Skills
Account Management
Sales Presentation
Project Management
Leadership
Cross-Function Communication
Industry Knowledge
Business Development
Business Strategy
Market Research
Data Analysis
Competitive Analysis
​​
Tools
Salesforce
Hubspot
Monday.com
Tableau
SQL
Power BI
SAS
GA4
Google Tag Manager
Microsoft 365
Slack
Experience
Aug 2021Â - Now
B2B Strategy Manager
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Analyzed clients’product by market research, competitor analysis and UI/UX design, along with their backend data to learn more about product proposition. Furthermore, presented customized GTM strategies to clients’ C-level executives.
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Created dashboards using Tableau analyzing clients’ sales pipelines. Provided visual insights into customer growth patterns and suggested targeted approaches for sales and marketing, resulted in a ROI increase of 386% in 3 months.
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Led monthly and bi-weekly sales sync with client’s decision makers to make sure execution is aligned with their goal and are updated with their latest business activities to maintain and strengthen client relationship.
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Oversaw team project timelines, led an intern to monitor industry trends, identified new market opportunities, tracked campaign performance, delivered solutions within budget constraints, produced 79% more deals.
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Managed CRM and marketing tools with marketing automation and campaign execution using A/B testing, increased customer engagement by 30%.

July 2018 - Aug 2019
FAS
(Project Management Specialist)
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Initiated weekly statistical analysis using Excel to identify customer complaints, forecast system future issues, and enhanced internal process efficiency and reduced operation cost, resulted in improved customer satisfaction rates and increased sales in three months.
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Managed 4 interns on various projects, automated operational routines to reduce manual processing time and errors by 40% and enhanced customer service prompt response rates by 50%.
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Collaborated with teams like sales, engineering, customer service, and C-level executives, supported sales and product needs effectively.
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Directed product management of internal CRM and compiled requirements. Reduced processing time by 4 hours weekly.
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Assisted 10+ partners’ integration, provided API guidance and resolved technical issues for both external and internal team.

Sep 2016Â - Jun 2018
Business Development Associate
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Successfully recruited 3,000 drivers in one month by in-person promotion and stationary locations to gather data on drivers’ needs and pain points, led to optimized app design with global team and improved functionality for a seamless user experience.
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Conducted comprehensive market research and analysis using questionnaires to support the successful launch in the Taiwan market.
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Presented strategic collaboration projects with influencers and ecommerce, boosted 10 times more traffic than usual.
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Quickly identified and resolved user issues to ensure continuous improvement of user experience. Utilized communication skills to build and maintain strong customer relationships, increased customer loyalty.
Education

June 2021
Master of Business Administration
Concentration: Marketing
Teaching Assistant
1. Taught discussion sessions with 50 students per class and provided constructive feedback to improve their learning
2. Proctored exams, graded assignments, and facilitated office hours to tutor students on business subject matters

June 2017
B.S., Transportation Management
Activities and societies:
PR Manager, Department Student Association

Highlander Scholarship
&
TA Fellowship

Beta Gamma Sigma
