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About

5+ years of experience in global technology companies and a marketing agency. Responsible for developing the Taiwanese market from the ground up for an app with 500 million+ global users. My strength is managing account relationships, designing business strategies, and driving corporate growth through data analysis. Excel in communication across international and cross-functional teams, ensuring smooth alignment and collaboration.

Performance

Highlights 

10+

Industries

+386%

ROI

​

+40%

Client Satisfaction

+600%

Sales Piepline

+247%

User Engagement

Professional Skills Summary

Technical Skills

Account Management

Sales Presentation

Project Management

Leadership

Cross-Function Communication

Industry Knowledge

Business Development

Business Strategy

Market Research

Data Analysis

Competitive Analysis

​​

Tools

Salesforce

Hubspot

Monday.com

Tableau

SQL

Power BI

SAS

GA4

Google Tag Manager

Microsoft 365

Slack

Without Data, All We Have is Opinion.

datacamp

Experience

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Aug 2021 - Now

B2B Strategy Manager

  • Analyzed clients’product by market research, competitor analysis and UI/UX design, along with their backend data to learn more about product proposition. Furthermore, presented customized GTM strategies to clients’ C-level executives.

  •  Created dashboards using Tableau analyzing clients’ sales pipelines. Provided visual insights into customer growth patterns and suggested targeted approaches for sales and marketing, resulted in a ROI increase of 386% in 3 months.

  •  Led monthly and bi-weekly sales sync with client’s decision makers to make sure execution is aligned with their goal and are updated with their latest business activities to maintain and strengthen client relationship.

  • Oversaw team project timelines, led an intern to monitor industry trends, identified new market opportunities, tracked campaign performance, delivered solutions within budget constraints, produced 79% more deals.

  • Managed CRM and marketing tools with marketing automation and campaign execution using A/B testing, increased customer engagement by 30%.

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July 2018 - Aug 2019

FAS
(Project Management Specialist)

  • Initiated weekly statistical analysis using Excel to identify customer complaints, forecast system future issues, and enhanced internal process efficiency and reduced operation cost, resulted in improved customer satisfaction rates and increased sales in three months.

  • Managed 4 interns on various projects, automated operational routines to reduce manual processing time and errors by 40% and enhanced customer service prompt response rates by 50%.

  • Collaborated with teams like sales, engineering, customer service, and C-level executives, supported sales and product needs effectively.

  • Directed product management of internal CRM and compiled requirements. Reduced processing time by 4 hours weekly.

  • Assisted 10+ partners’ integration, provided API guidance and resolved technical issues for both external and internal team.

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Sep 2016 - Jun 2018

Business Development Associate

  • Successfully recruited 3,000 drivers in one month by in-person promotion and stationary locations to gather data on drivers’ needs and pain points, led to optimized app design with global team and improved functionality for a seamless user experience.

  • Conducted comprehensive market research and analysis using questionnaires to support the successful launch in the Taiwan market.

  • Presented strategic collaboration projects with influencers and ecommerce, boosted 10 times more traffic than usual.

  • Quickly identified and resolved user issues to ensure continuous improvement of user experience. Utilized communication skills to build and maintain strong customer relationships, increased customer loyalty.

Education

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June 2021

Master of Business Administration

Concentration: Marketing

  • Teaching Assistant
    1. Taught discussion sessions with 50 students per class and provided constructive feedback to improve their learning
    2. Proctored exams, graded assignments, and facilitated office hours to tutor students on business subject matters

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June 2017

B.S., Transportation Management

Activities and societies:

PR Manager, Department Student Association

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Highlander Scholarship
&
TA Fellowship

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Beta Gamma Sigma

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SolarMax Scholarship

Past Work

©2022 by Jennifer Hsu. Proudly created with Wix.com

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